Instagram

Instagram Bio and Content Lander

Set up a permanent Instagram at a minimum.  You want it to look professional.  If you want to post regularly, that's absolutely fine, but if you don't, that's okay too.  Just have one. 

Use a professional looking photo that relevant to what you do.  Should be a close up of your face. 

Naming Your Account: Use your name!  

Bio: 

• Sedentary to Shredded Coaching

• Custom Plans for Custom People

• 10 Pounds down on Pizza and Beer 

• DM me "SHRED" for more info 

> Link to book a call, application funnel or webinar funnel 

Post Content Lander - 9-12 pieces of content

• Content Lander 1

• Content Lander 2

• Content Lander 3 

Use highlights for: 

• Showcase testimonials 

• Show more of you and your story 

• Offer free resources 

Growing with Instagram

Identify Your Top Competitors 

• Write down your top 5-10 competitors. 

  • Not sure who they are are.  Use google.  

• Review their Instagram profiles to see who has the biggest, realeset and most engaged following. 

• 10k-20k followers is a minimum.  Make sure the account has engaged and real followers. 

Lead Sources 

• The best lead source is the people that like and comment on your competitors content (or are watching their live streams).  

• The 2nd best is the people that follow your competitors. 

• The 3rd best is the people posting content with relevant hashtags that identify themselves as your “ideal client.” 

• The 4th best is people that like and content of influencers in your space. 

• BONUS: People that like and comment on the successful ads that your competitors are running. 

Organic Cold Outreach Process 

1. Follow 25 people per hour for 6 hours per day (example: 3 hours in the morning in a row - 2 hour break - 3 hours in the afternoon in a row)

2. Open conversations with everyone that follows back 

3. IF you’re starting less than 20 new conversations per day: 

4. Send cold messages to the highest quality prospects that you’ve followed, that didn’t follow you back

NOTE: for newer accounts, east in at 25 people per hour.  You can do up to 50 for a well-established account . You want to try to stay in the green zone with the instagram AI. 

The Organic Process 

An example of what this will look like is: 

1. You follow (6 x 25) - 150 users in one day 

   • 25 follow you back

   • You initiate conversions with 25 

2. You follow (6 x 25) - 150 users in one day 

   • 10 follow you back 

   • You initiate conversations with those 10 

   • You send cold outreach messages to 10 of the highest quality leads that you followed during the day 

This should add at least 1-2 new clients per week.  

Build up snowball of people that are consuming your content every single day. 

How to Convert Your Followers Into Clients Using Content

1. Post engaging & high quality content to your feed to nurture your audience every day (video is best) 

2. Post multiple stories showing the behind the scenes of your life, client results and building hype/suspense for your weekly CTA posts 

3. Every week plan out and post at least on “call to action” post

   1. The call to action (CTA) would be to “send me a message if you want ____” 

4. You should post one CTA post (either an image or a video) to your primary feed and 2 CTA posts over the week to your stories. 

Learn more about growing with Instagram with InstaClubHub.