Join the Facebook Group
Use Canva to create a Facebook cover image
This image should include
Your photo
Niche statement: I help xxx with xxx
Click here to _______ (join my Facebook group, get my xxx guide, book a discovery call, etc.)
When they click on your photo, it will load the text with the photo, you should put the link here. You want this to be something that is low risk such as joining a group, getting a free guide or other freebie.
There is a place for links in the profile, however, people have to dig to find these. Put your niche statement and link to book a call or link to your Linktree in your intro.
You can see an example here: Amber Sullivan Facebook
Unless you are going to run ads, there is no reason to create a Facebook page right now because Facebook will not show your page posts unless you're running ads. It's a pay to play.
Join as many Facebook groups as you can where people struggle with problems that you can both help and that have people that fit your niche.
Go into the groups every day and provide a ton of value.
People will naturally click your profile and when they do, they will click on your Facebook cover image because it tells them to and click your link. You will also have your booking link in your intro.
DO NOT market yourself in other peoples groups. This will get your banned.